Sunday, February 13, 2011

Additional Audience Persona

Persona #2: Biff Wellington

Biff Wellington is a high school student in a rural town in rural Ohio. Mr. Wellington comes from a middle class family that is largely conservative in most respects. Biff is an outcast at school and feels more at home in a library rather than he does at home. He is a passive aggressive young man with aspirations of being well-liked and athletic, however, the chances of this becoming true are not good and deep down he knows this. His passive aggressive nature is apparent in his weak school performance and his overly sullen attitude towards everybody.

What he does well, though, is read. He reads about 3 large novels a week and his interests are mainly genres one would expect a high school boy to read: Horror stories, crime novels, and quite often war stories. Because of his dreams of becoming well-liked and athletic, he finds himself living vicariously through these war stories, especially ones that have a hero in them, a hero whom everyone loves. He often picks books out from the library based on how "cool" the cover is, often not even taking the time to read the synopsis on the back or flap. For Christmas he received a "Kindle" which is an electronic book reading device. He often purchases books online to read on this device, but he still reads traditional books also.

Persona #3: Emma Royds

Emma Royds is a house wife in Texas with 3 kids, a balding husband and a cat named Elvis. She is the only person in her household that doesn't watch TV constantly. She used to be a tomboy as a kid but now she makes some effort to be more ladylike. Mrs Royds thinks she might be into women, but never had the chance to find out. She drives a beat up Bronco and wears cowboy boots. When she does watch television, it is usually something like Walker: Texas Ranger or some other action show or movie. The books she reads often speak about the male identity (ie: fighting, drinking, farting, etc) and very often are books about war and cowboys. She has read a lot of classic novels by authors like Louis L'Amour and John Steinbeck. She is pretty discriminating when it comes to finding a book to read and sometimes she goes a month or two without finding anything worth her time. She picks her books by the cover and then reads the synopsis to find out if it might be good. Sometimes she reads reviews online before making a purchase.


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