Journal Action

Paula Scher does a lot of work with typography and her clients are often small theatres in big cities. She creates posters that use type in new and interesting ways, making the type almost replicate the sound of the show the poster is advertising. She says she came to find this as her style, a very non-traditional style, because her teacher told her to draw type instead of using perfect, printed versions of type, like Helvetica. She has created many very recognizable logos through her unusual way of thinking, however, her type work seems to be her strongest.

Question 1: Do you feel you would have much success using only standardized typefaces, or do you rely on having hand-made or non-traditional type?

Question 2: What limitations do you find exist working primarily with typography as opposed to graphics?

David Carson is another designer that plays with type a greal deal. his style is characterized by a copious use of negative space and a distinct need to be different from everyone else. His work is very unique and unorthodox. His lack of formal training is the source of this unorthadox style and he believes it to be his strength. While he doesn't try to make his work ugly or hard to read, he isn't going to sacrifice his design for the reader's sake.

Question 1: Have you had to deal with angry editors or subscribers who are unable to understand your text?

Question 2: Form or Function?

Mark Romanek is a videographer who specializes in music videos for popular musicians. He begins his interview by talking about his inspirations and what he finds intriguing as an artist. He has worked with Beck, Red Hot Chili Peppers, Johnny Cash and many others. His goal as a videographer is to create scenes that are realistic and really puts the viewer in the video. His attention to the most minute details is the key to his success as an artist.

Question 1: Which musician or band was the most difficult to work with?

Question 2: Which genre of music is easiest to work with?