As san serif fonts go, Futura is rather remarkable in its adaptability and sleekness. I would probably suggest something safe like Gotham because its generally good and in a few ways could be better than Futura. Its newer yet still retains a nice traditional style that lends it a sense of credibility.
Thirteen Ways of Looking at a Typeface
What do we do in a world with a million typefaces? It's astonishing that we have done this to ourselves. Having to pick from this cacophony of typeface is a job in itself. We can simplify this process a bit by using a system to help pick out our fonts and help ensure our survival in a world with more fonts than projects. What follows from there is a list of different decision techniques. Some of them are good and some are less than helpful: But the point Michael Beirut makes is something with which I can completely relate.
No comments:
Post a Comment